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“Success is getting the right Customers and keeping them.”

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“Think of yourself as a Customer.”

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“Complacency is devastating.”

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“Think Things Through.”

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“It is always the thousands of little things done right that add up to the unassailable advantage.”

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“What gets attended to gets done.”

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“Attention to detail drives everything we do.”

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“Success is essentially the result of an unrelenting pursuit of Customer satisfaction.”

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“We are what we repeatedly do. Excellence, then, is not an act but a habit.”